CASE STUDY International
An International distributor of Bioguard products
Rhine hygiene solutions are a distributor based in Nigeria. They were looking for a high quality infection control product range that they could exclusively supply and distribute into the Nigerian Healthcare market.
The Customer’s Requirements
Rhine hygiene solutions were looking for a high quality infection control product range that they could distribute into the developing Nigerian healthcare sector. Their key requirements were for:
- Ability to switch away from cheap and hazardous janitorial cleaning products to enable use to provide a higher standard of infection control.
- A high quality and established range of proven products.
- Product ranging meeting the latest testing and performance standards.
- Potential exclusivity of country distribution.
- A company that could supply a broad range of products to meet all users needs.
- Sales & marketing support
- Technical training
- Finding a Range of products with Unique Selling Point.
The Bioguard Solution!
The Bioguard solution provided total infection control in their high risk user environment.
- A user friendly and non toxic range of products.
- Easy to ship and distribute.
- Contract facility enabling product exclusivity.
- British manufactured, high quality range meeting all the latest testing standards.
- Marketing and sales support.
- Promotional activity planning
- Technical support with regulatory approval (NAFDAC number *****)
- Sales training
- Competitive pricing
- Export logistics support.
We have managed in the last 6 – 9 months get product registered and approved for use in healthcare settings, ship in stock. Get a number of hospitals to start using our range of products, train staff and develop an appropriate sales and marketing strategy for the country
To learn more about this case study, or how our products could help your business please contact us.
What the customer says!
Jide Ajagbe - Managing Director says says,
It has been great working with Bioguard, they have helped us establish the product in the market, by providing sales and marketing expertise, product training and assisting us with the regulatory registration process.
We are hoping to significantly expand products sales Nigeria and develop the product into a premium brand in the healthcare sector.